The Art of Strategic Thinking

The ability to develop an inspiring, coherent, game-changing strategy to frame an organization’s direction has long been considered one of the key responsibilities of any senior leader and their leadership team. Unfortunately, most organizations today would not receive top grades for their business strategies in terms of inspiration, coherence or the game-changing impact, let alone all three. There are some pretty basic reasons why we fail to achieve even a fraction of the dominance or brand recognition of the well known global market leaders. The fact is, most business strategies today are adequate enough to allow an organization to get by, but they are simply not creative nor challenging enough to allow for true differentiation.