Canadian flag

Underleveraged, Underperforming, Underwater

Canada has a great deal to offer the world when it comes to business leadership and ideas, but we have not worked hard enough at defining, packaging and exporting our unique point of view. We appear to have been more than willing to outsource our leadership thinking, operating models and business principles to the Americans, and that is simply not in our future best interest. As a result, the brand called Canada is seriously underleveraged.