One of the biggest challenges for any business leader is ensuring a deep and broad organization-wide understanding of the mission, the objectives and the means through which they will be obtained. The underlying thinking has to be wrapped in a rich, complete and convincing narrative that people at all levels can not only understand but relate to. This means the leader’s own perspective and way of looking at things must be sharply defined. It must then be skillfully packaged into a compelling storyboard that not only makes sense and connects the dots for others to understand but also fills in the normal gaps in comprehension that can so often block change, even long-desired change. Story telling is an essential part of leadership and communication. The ability to weave a good story is often what allows people to break from the past and take the risk of venturing into the unknown.