Changes in the nature of employment can be seen in the shifting relationship between employers and employees. It can be seen in the changing attitudes toward the pursuit of professional careers in large organizations versus the advantages of choosing a more independent, entrepreneurial path. We can see it in the professional services markets amongst young lawyers and accountants, as well as dentists and doctors. We can see it in the manufacturing sector amongst young engineers, technicians and quality control specialists. We can see it in the retail sector amongst buyers, store managers and marketing professionals. We can see it in the young journalists, reporters and bloggers in the increasingly digitally oriented mediascape.