iceberg-poster-copy

Opportunity Sensing

In business, we are not particularly good at the kind of singular focus required to take full advantage of pivot points or strategic inflection points when they occur. It often seems we feel the need to mitigate absolutely all of the natural risks associated with a big decision. As a result, we never quite make the commitment necessary to take full advantage of the situation. Instead, we carefully hedge our bets, rather than aggressively pursuing our options and, in the process, we limit the full scope of the opportunity we have.

Opportunity sensing is about taking advantage of the discontinuities when they appear. Opportunity sensing is about staking a claim on an unknown piece of land. Opportunity sensing is knowing, deep in your bones, that what you are about to do just feels right. The leader who can get comfortable with this new way of thinking is the one who will be able to take maximum advantage of the opportunities resident in the state of disequilibrium in which we find ourselves today.