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Stability in Economic Turmoil is Possible according to The Beacon Group
Aug 19, 09
According to marketing guru Philip Kotler, there are two ways to look at the market uncertainty for your organization right now, as either a moment of weakness, or a great opportunity. According to The Beacon Group, a Canadian-Based professional services firm, there are some things your Leadership team can do to capture a greater share of the opportunities out there.

“Now is a great time to test the mettle of your organization. There are some great strides to be made, and if your organization can embrace this chaos, you’ll be better off for it” says Doug Williamson, President and CEO of The Beacon Group “We’re seeing some companies leaning into these tough times, while others are seeking cover, it’s quite interesting.”

In their recently published quarterly report, Navigate – A Survivor’s Guide to Market Uncertainty, The Beacon Group outlines a series of actions that organizations should consider in today’s tough times, including reassessing talent, embrace hypercompetition, and focus on strategic thinking, not planning.

“Over the next several months strategic thinking will take a strong lead over strategic planning” Williamson adds, “With the constant discontinuity of the market place, the key is to develop a keen ability to see the faint signals in the periphery of your organization’s space, and capitalize on them.

If nothing else, successful organizations that will emerge from this downturn will be those that can shift their organization’s people to be more proactive, to create their own future, and to emerge anew from the current meltdown.

To read the full paper, please go to

The Beacon Group is a Canadian-based professional services firm supporting clients throughout North America and around the world. We work with organizations in all sectors and industries in the development of their business strategies and in leveraging their investment in human capital. Our full line of service offerings ensures we are not only able to help leaders understand the strengths, weaknesses and opportunities of their organization, but also develop and deliver programs that address their key areas of concern.

For further information, please contact Kyle Couch at 866-240-3948 or

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