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Geoff Colvin: The Upside of the Downturn
Geoff Colvin: The Upside of the Downturn

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This is Broken

 
The business world - as it relates to strategy and human capital.

How hungry are you?

Tuesday, March 16, 2004

So last night... don't laugh it was fascinating... I sat in my living room, looking out the front window as a dozen cars sat idling on the street outside. The house directly across the street was for sale, and there was a bidding war. What an unbelievable case study in sales. One unit for sale, 12 buyers, limited timbering. It went on for 5 hours. In and out, beautifully coordinated the agents went. One round, two, three.. You could feel the electricity. I finally went to bed.. I was exhausted.

My point is, how hungry are your sales people. Are they willing to stalk their target, restlessly for hours at a time, constantly out maneuvering the competition? Constantly upping the ante...?

On the other side, is your offering THIS enticing? Do people line up and pay MORE for it?

As a weird aside.. I recently bought a new briefcase... no, not Kenneth Cole, or some other fancy designer... I bought it at IKEA, for 9 bucks. It has the IKEA logo on it, and I'm proud to wear it. Yup,.. you knew it was coming... a book... after reading Less Is More I am a huge fan of IKEA's business model, and more importantly their Employee Value Proposition.. blah, blah... so to my point, is your sales force so driven that they will make offer after offer for the same target, and more importantly... is your offering so tempting that you have to build additional parking facilities because your existing lot is CONSTANTLY full just like IKEA? (heck people get married there!!!!)

Think about it... skip lunch today.. it will make you hungry...thrive on the rumble....