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Geoff Colvin: The Upside of the Downturn
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The business world - as it relates to strategy and human capital.

The first piece of trash..

Thursday, April 08, 2004

For the longest time I saw the picture on the bus.. blah blah blah... the first piece of litter.. causes people to litter - so don't litter...

So, strangely enough, I was in a shop today buying lunch. It was a sandwich shop (I know, riveting post so far.. get to the point...), and I was buying a sandwich. While waiting, I ordered an espresso, no one else was having one in the whole shop, I swear I'm the only one that knows this shop makes espresso (to the point please)... Wouldn't you know it.. the guy behind me in line (seeing that I have the espresso) orders a sandwich, AND an espresso, AND olives ... next guy,.. same thing.. now I know what you're thinking, wow this guy Kyle is quite the trendsetter... no, what does this have to do with business...

What it has to do with business is this - too many people are too afraid of being the first. First to adopt a new system, sell a new product, speak up in a meeting. However, the power that is released if someone, ANYONE, acts first releases a tidal wave of actions..

So, here's my point.. in the same way good teams designate a Deviant to spark a great debate, designate someone to be the Icebreaker. To make it effective, rotate the position - often, so everyone gets used to it...

Hey, here's a great idea, why don't you be the first to adopt this new wonderful way of approaching things...be brave, be the first to throw out the old...