I was just going to write about one thing.. but then...

While logging on to write this post, something weird happened...google, the world's largest online search engine, the company that embeds a cookie on your system for 20 years..the company that owns Blogger, didn't know that I had one of their new fancy Gmail accounts.

Here's how it all started, earlier today, I log on to post the various posts below (please see below). Once logged in..I see a fancy little box proclaiming that "as a registered Blogger user" (registered, means that they know everything about me, 'cause I signed up....) "I am eligible to sign up for their new Gmail service (note to reader: THIS IS GOING TO BE MUCH BIGGER THAN HOTMAIL). So, being the geek I am, I sign up.. kyle.couch@gmail.com...

Then, I log back in, and wouldn't you know it... my cookie didn't register, and I was asked again to check out their new service..
ialreadyhaveagmailaccount@gmail.com silly... with all their search capabilities.. you'd think they would already know...

Anyway, on to my original post concept...

Earlier today, I emailed "The most admired" Architectural Firm in North America asking for a back issue of their newsletter... replies to our newsletter (what? you don't get our newsletter?? Want it - it's REALLY good.. send us an email iwantthenewsletter@thebeacongroup.ca) are greeted with an instant reply proclaiming that you will actually get a real, hand typed email response from a live employee of The Beacon Group (more often than not, it's from me...) in MOMENTS!!!

I'm still waiting... how high are your expectations..? I'm willing to bet they're not as high as your customers' expectations... design it into your process...architectually speaking....