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It's amazing, isn't it.. Moore's Law in all of it's glory, here we are touting the benefits of our 3.2 Megahertz processors, and we still have to wait for things online.

If I had a nickel for the number of times that I have been subjected to viewing a webpage with a message stating.. waiting for the page to load...(heck web designers often come up with cool little 'icons' that you 'watch' while you wait for the page to load, or pre-load..) I find it fascinating that the businesses themselves tolerate this. As a consumer, I'd rather get what I want, when I want it, and have a stripped down version. Sure, when the internet was on it's way up, and dial-up was common place I might not have minded waiting. But now that I see that most 'rich-media' is superfluous fluff, can we please just get to the point. So, as a closet marketing fiend, I love to (as I have mentioned in other posts...) analyse marketing messages.. party on... here's my latest find.. Waiting has a new friend. And it's from advertisers, online. I guess having realised that banner ads are no longer effective, and pop-ups are being suppressed by software, there has been a wonderfully annoying addition to the constant barrage of marketing messages.. and it has a name.. the premercial. Yes, now that my computer and my broadband connection are lightning fast, I now have a wonderful new reason to wait, because the advertiser wants me to... thanks.

Imagine forcing your customers to wait. Call centers strive to minimize waiting time, however, there isn't (yet) a case to be made that a person has to listen to a marketing message prior to receiving customer service. Who thinks that forcing someone to watch something is effective.

I know, the internet is predominantly free. Thanks for the update, however, there has to be a better way..My mother used to force me to eat broccoli... ask me the last time I had it...