My Deffinition

Ever have a "duh?" moment?

The other day I was reading (no, seriously, I was) Seth Godin's new book Free Prize inside, and I had a wonderfully DUH moment. In Seth's last book, Purple Cow, he talks about making your product REMARKABLE. So being the genius that I am (NOTE TO THE READER: THE GENIUS BIT IS SARCASM) I think he's talking about making your product great, or fantastic, or super duper. Well, DUH think about it... REMARK-ABLE. He means that your product is so great that end users actually remark to others about your product. THEY ADVERTISE FOR YOU.

WOW, how many of your customers REMARK about your product? Sure, sure, your product is great, industry leader, the benchmark, blah blah, do customers recruit NEW customers themselves? Is it that good?

Here's my suggestion for a remarkable product: my stoller. Well, I don't have a stroller, I have a Chariot.

Make your product worth talking about.