Sunday, Purple Sunday...

Boy did I have a great day yesterday. Sun was out, everything was great.

Yesterday afternoon my wife and I decided to have dinner at our favourite family restaurant (don't laugh!!) Boston Pizza. If you have small children you know that finding a restaurant that caters to their needs are abundant, however, these places rarely cater to the parents' needs. So when we went to Boston Pizza for the first time, we were more than thrilled to find what we did. NOTE TO THE READER: I am about to pass on the world's most effective marketing message...

Check out your local Boston Pizza. I recommend it.

So, here's the problem, I live on the Danforth in Toronto, and, the closest Boston Pizza is 30 Km away from my house. Let's go back to the fact that I live on the Danforth, which is one of Toronto's best restaurant districts.. I'm willing to drive across the city to have dinner..at Boston Pizza... must be good eh?

Now, to make this story better, more Purple Cow to use the right lingo.. I was actually trying to surprise my wife and kids with the dinner, so I planned a trip to buy a new accessory for our stroller.. 20 Km away from our house. Let's be more specific... we don't have a stroller, we have a Chariot. So, one remarkable product deserves another. So off we go to buy a cargo rack for our Chariot, and a pizza at Boston Pizza.. Seth Godin would be proud.. you know your product is remarkable if your customers are willing to seek you out, and drive 30 Km past HUNDREDS of your competitors to buy your product.

How many of your customers do that? What would it take to make your product remarkable?