Let it snow, let it snow..

I am a HUGE fan of the Experience Economy. Well.. now that it's published... I am a huge fan of Lovemarks.. and as you probably know.. I am a Seth Godin NUT.

So with that being said, I am putting the final touches on a workshop for a client of ours in the retail sector when (as always, please don't laugh..) I was on the Laneige cosmetics website, and came across this...




WOW! Showing your customers what you are trying to accomplish.. what a concept.. forget all the boring tag lines "quality leader" "customer focused" heck - let them see your strategy, let them see how much thought you ACTUALLY put into the process...

If your business has customers (yes, that was satire) you should analyse Laneige's star, to see whether or not you are fulfilling each point...

Get my drift...?