Tastes great? Less Filling?

The other day, I was driving back to the office, and was listening to an interview with ESPN's NFL correspondent Len Pasquarelli regarding his (then) upcoming article on the recent trend in the NFL of having a specific Assistant Coach dedicated to the Quarterback (30 of the 32 teams have one). While that fact is interesting, it was something else that he said that caused (yes - I hear voices.. blah...) me to post...

He said something to the effect that these days, Quarterbacks are being selected for competencies such as their decision making ability, strategic thinking, among other things, whereas in the past, they were prized on their arm strength alone.

So, I'll put this out to all organizations... what do you, er.. actually, more importantly, what do your customers value about your product... Tastes Great? Less Filling? Lower Carbs?

I guess the secret to having an enduring product is in the ability to determine which qualities match the current vogue.. Which I guess is fine if you can match your product to the times... however... if your product is out of date... and for some reason, you're holding on to it.. to steal another 'beer' inspired quote... ask yourself..."WAZZUP?"