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Geoff Colvin: The Upside of the Downturn
Geoff Colvin: The Upside of the Downturn

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The business world - as it relates to strategy and human capital.

Another BRIC in the wall...

Tuesday, January 25, 2005



It's amazing to hear good news about companies that were once underdogs.

I was really impressed to hear of a company that has posted 9.1 % growth in 2003, and beat it by posting 9.5% growth in 2004.

The company?? CHINA. The whole country. Yes, the GDP of China grew 9.5% in 2004.


Earlier this month, those of you who receive our LeaderShip Link publication learned of the rising power of the BRIC's - Brazil, Russia, India, and China.

Is your company keeping an eye on the developments in these countries? Are you?

In addition to the rise of China's GDP, the unemployment rate in Brazil is at an all time low, Volkswagen is considering building a plant in India, and the Russian aircraft industry is expecting to capture upwards of 15% of the international airliner production.

Just thought you should know. Now, back to work....