Charmed I'm sure...

Alright.. it's late on a Friday afternoon, and knowing how busy Monday's are I won't have time to post.. I also know that I can safely post this, and my wife won't read this until late on Monday..

So, there I was, being buzzed into a jewelry store... to drop 9 bucks. Overkill? I think so..

To add insult to injury, as I sat at the counter to pay, I noticed a receipt that was left out amounting to $940... yes... one hundred times my purchase...

So, by now, all the female readers are cringing at my lowly purchase... but wait, by the time I'm through, I will have spent close to 900 bucks.. you see, I just bought my wife a charm bracelet.

What a brilliant concept, create a product that is infinitely customizable by the consumer, and get them started for 9 dollars... little do we (the husband) notice that we are spending hundreds of dollars over time...we think - it's just another charm..

So, obviously, I'm not posting to tell you about my purchases. My point - how hard is it for your consumer to get 'hooked' on your product? Is there a 'need' for your consumer to continually modify their original purchase? Think video game console. Think Honda Civic.

Bottom line - think long term. Think modification. Think Customization. Think REPEATED customization.