What it is, is not what it isn't.

This morning, I received the latest edition of Strategy + Business. The lead article was discussing the re-invention of analog television distribution. Yippee. I hope they bring UHF back next.

Seriously, the point of the article was that this 'new?' medium would help in locations where there was no access to cable or satellite. Sounds great, however, it went on to say that the new service would help bring 'on-demand' retailing. Now, I'm no genius, but if these areas have no access to satellite or cable, will there be much demand for on-TV retailing?

This past weekend, I was at a red light behind a truck emblazoned with the logo of a 'satellite installation' company. I had to recall the giant 12 foot dishes that were only available to those who could afford the thousands of dollars price tag. I looked to a house across the intersection, and there on the roof were 3 mini dishes. Things change, there is no going back.

So, I wonder why it is that so many companies are looking to the future with the past clouding their view. Think about it, cell phones are called wireless. Why is it called what it no longer is. For the first generation of automobiles, they were commonly referred to as horse-less chariots. Progressive? Not really.

So, my guess is that faster than companies can jump back on the analog distribution network a nimble, forward looking satellite company will beat them to the punch.

Just a guess.

My point, is that the world is forward looking, in favour of progression, and to quote Hugh MacLoed "people like watching Dinosaurs die".