Catch us if you can....

The world is moving faster and faster.. everyone is connected.. don't believe me?? Yesterday, SONY announced Howard Stringer as their new CEO. This morning, I received news alert emails from BusinessWeek, Fast Company, and the Globe and Mail each with full articles on the story...

Sure, sure.. yes the news happens every day.. whoopie...

My point is the fact that the blog circuit was loaded with rich third level conversations surrounding the story, discussing things like the fact that Mr. Stringer doesn't speak Japanese...

So, step back for a second.. imagine how fast news of your latest product will travel. What if the news isn't so flattering.. what then...

Here's the kicker.. your customers don't trust you.. they trust us.. their friends. There are hundreds of 'friends' out there, and only one of you. Yikes...2 years of R&D can be wiped out in 2 seconds...

If you take nothing from this but one thing let it be this. To prove connectivity a unique project is wrapping up. The project is called 100 Bloggers.. The premise is simple, Jon Strande of Business Evolutionist fame compiled a list of 25 of his favourite bloggers, and asked them to write a chapter of a book. Each chapter is then passed on to a blogger of the original blogger's choice, and then again 2 more times, for a total of 100 bloggers. Fascinating eh?

We're connected, we're moving fast... keep up....