You Can't Go Back...

This past Saturday night, I rented a DVD. It was the first time in months that I have. Usually, my wife has the opportunity to drop the disks off when we rent them, so it has been much longer since I've had the pleasure to accompany her on the trip. We will never get those 30 minutes back. Not to mention the slush, the frustration, the difficulty realizing that the parking lot was behind the building, however the return slot was on the front of the building. Oh and did I mention that this was yesterday... 3 days later.. so I had to worry that I was incurring late fees...?

Flash back to Saturday morning. While having brunch at friends' house, I was told of their overwhelmingly positive experience with zip.ca a DVD by mail service which provides the DVD's you want in your mailbox, complete with postage paid return envelopes.. no late fees, so slush... just drop it in the mailbox at the office when we're through with it, and they send us the next film on our list.. brilliant.

My point, it's amazing to experience the future and the past within hours of each other. If you're smart, you'll move your business to the future before your competitors...Talk about a Blue Ocean Strategy.