Gather around...

I want to tell you a story...

Last night my wife and I had dinner with a friend of ours who happens to be a copy editor, and an aspiring writer. We talked until midnight, telling endless stories...

Ironically enough, I received All Marketers Are Liars - The Power of Telling Authentic Stories in a Low-Trust World yesterday afternoon, and buried my nose into it for an hour...

Stories are powerful. Stories capture us. If they're good they capture our emotions. Businesses need stories. How many of your employees know how your organization started? Who started it? Why did she start it? Once you have the answers, tell the stories to your customers, and prospective customers...

Would you rather buy your new software system from a company that "focuses on zero defects, and zero down time, maximizing the value to the end consumer.." or from a company that was started by one guy that had a dream of revolutionizing the software world by providing a new software format, that was free to use and modify... like Linus Torvalds did with Linux?

Stories are powerful, they allow our imagination to fill in the blanks...

To quote the back of Seth's book:

Marketers aren't really liars...they are just storytellers....

I'll add that storytelling should be a core leadership competency for all organizations....

Want to read a sample from the book click here.

I happen to have an extra copy. Want it? Tell me your story and it's yours.

Want to actually buy it? chapters.indigo or Amazon.ca your choice..

The End