There are Five Senses...

Use them.

Last night, I was re-reading the June edition of Fast Company magazine. One of the sections titled - Building the iPod Killer was very intriguing. Here were designers from Apple's leading competitors Rio, Dell, among others... talking about how they plan to dethrone the mighty iPod.

Strangely enough, the 'theme' of this month's issue is the power of Design. Throughout the article the 'designers' talk about cost savings, features, and quality of materials.. not how to better the design.

The iPod moves us. It is a Lovemark. It is not a digital media player, it is the iPod.

Too many companies fail to notice the value of utilizing the senses when designing a product or service.

Look at what the designers of Apple's competitors are saying - the iPod is too expensive, is made of poor quality materials, and lacks functionality. BUT IT STILL OWNS THE MARKET!

Open your eyes and ears...smell the roses, feel it deep inside, and taste - like an Apple.