Sonysung

I came across a very interesting article yesterday, from the International Herald Tribune:

"...in a twist emblematic of the companies' shifting prospects, Sony has increasingly been looking to Samsung to revive its sagging fortunes. Samsung, long seen as a low-end electronics maker, is now being courted by Sony for its manufacturing prowess and innovative technology.

And with good reason. For the first time, Samsung's brand is now worth more than Sony's, according to an annual Interbrand-BusinessWeek survey of the top 100 global brands, released Thursday. The poll, which compared the profits those brands were expected to generate, showed that Samsung was ranked 20th, while Sony fell to 28th.

Rather than shrinking from its role reversal with Samsung, Sony has embraced it by forging a series of deals that have turned the tables on a relationship that Sony used to dominate."

I guess the moral of this story is that you have to be honest about where you are standing, and in turn, act accordingly. Great move Sony.