Pat on the Back Rub

It's amazing.. you build/create/deliver a remarkable product, and what do you know.. people actually remark!!

I read books all the time. If you haven't been to our resources sections to see just how many, take a moment and check it out..

Anyway, last week due to the snow I had to finally put my bike into hibernation and ride the subway. Well, for me the benefit to this is that I get to read..

So there I am on the subway reading Marshall McLuhan's 'The Medium is the Massage' and not once, but twice I was asked what book I was reading. Twice. I've read hundreds of books, and I'm asked twice! Now, keep in mind that 'The Medium...' is a wonderful blend of text and imagery, but either way... it works!

So next time you're putting together a boring old 'book' (or service, sweater, automobile, whatever).. remember, make it remarkable, and they will remark...

To quote Mr. McLuhan:

"Societies have always been shaped more by the nature of the media by which(we)communicate, than by the content of the communication."

In other words a toaster is just a toaster until OXO, or Kitchenaid get their hands on it...