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Geoff Colvin: The Upside of the Downturn

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The business world - as it relates to strategy and human capital.

Living in the Brand Era

Wednesday, July 26, 2006




Yes, the new brand world is upon us. From Trendwatching.com identifying Branded-Brands to CBS using laser etched eggs to promote it's fall line up... brands are a valuable commodity.

So who is the best of the best? Earlier this week Interbrand released it's list of the top brands in Canada. You may or may not be surprised who's on the list:




Not on the list? Need to figure out how to get on the list?

Read Interbrand's full report here.