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Geoff Colvin: The Upside of the Downturn
Geoff Colvin: The Upside of the Downturn

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The business world - as it relates to strategy and human capital.

Start to Finish

Tuesday, November 14, 2006














It's amazing the number of parallels between the world of marketing and organizational development (which is what we do by the way).

I often hear employees of companies talk about the lack of follow through, and common sense when it comes to the messages they hear from their leaders.

Our employees are our greatest asset.

What are you doing about it?

We will recruit the best talent, and develop our future leaders.

How?

Great ideas start well, but can lose steam quickly if you're not prepared to work hard, and follow the idea from start to finish. The key is to take a moment and think everything through.

Here's a great example of what I'm talking about. We used to have a certain brand of laptop. We weren't happy. We changed. I'm still on a distribution list for the old manufacturer. Today I received a "New Product Announcement", I wasn't interested... I unsubscribed.. here's what they said...





Great idea.. send a message.. bad idea.. don't follow through.