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Geoff Colvin: The Upside of the Downturn

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The business world - as it relates to strategy and human capital.

IBM Gets a Secondlife

Friday, November 09, 2007


Looking for the next trend in developing your organizations employees? Logon to this:

"Serious games" are computer and video games used as educational and training tools. The game may be a simulation which has the look and feel of a game, but corresponds to non-game events or processes, including business operations and processes.

According The Apply Group, a research firm, by 2012, between 100 and 135 of the Global Fortune 500 will have adopted gaming for learning, with the US, UK and Germany leading the way.
Just as airline pilots initially learn using flight simulators, many corporations and universities see serious games as a great way for teaching new skills to a generation that has been brought up in the video game era.

IBM is introducing Innov8, a new game to help students and businesses develop a combination of IT and business skills. More than thirty colleges and universities have already incorporated the game into their program plans. Starting November 6, over 2,000 universities around the world can download the game from IBM's website and begin using it in their classrooms.




Innov8 is the second prominent program developed by a large organization, after the US Army developed America's Army.

To watch a clip, courtesy of The New England Cable Network click here.