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The business world - as it relates to strategy and human capital.

Facebook recruiting

Monday, December 10, 2007

With all the talk about facebook lately, have you ever thought of using the social network as a recruiting tool?

It's not for every company out there. But, if you're interested Jobs in Pods Blog is offering a few tips...

Tip #1: Once you've created your facebook group make sure you duplicate as much content from your corporate career website as possible. Also add some unique content to target younger applicants. Continuously update your group by posting news broadcasts to update those who have joined the group.

Tip #2: Target "boomerang" employees. Those are your ex-employees or alumni. Start a second group to get these people together. Encourage them to tell others about the group as well as share pictures and stories on the discussion boards. Hopefully their group will generate some traffic back to the official recruiting group.

Tip #3: Facebook is separated into four kinds of networks - Regions, workplaces, colleges and high schools. The regional network is open to anyone, while the other three are only accessible by those who are within those respective organizations. Employers should assign a recruiter to each region where you intend to do significant hiring and have the recruiter participate in network discussions, add events and jobs to the "marketplace". This is the perfect way to target local audiences.

Tips 4 through 6 will be available on Jobs in Pods shortly. Check them out...