The New Paradigm

I remember sitting in a room with a group of managers from a client in the automotive parts sector when the trouble really started for the Big 3.

Ford and GM were starting to demand price cuts on parts, and the parts manufacturer was having trouble dealing with the news.

I told them to figure out how to make parts (and profit) based on half of the percentage of what GM and Ford were asking for, and be ahead of their competitors...

Change the paradigm, before someone changes it for you...

The same thing is happening in India today, compliments of another automobile company,..TATA. Never heard of them? Consider TATA to be the GE of India, and the likely purchaser of Jaguar and Land Rover.

Their paradigm shift... for the cost of an optional drop-down DVD player, or trim upgrade on your typical car... they're giving you the whole car...

Introducting the $2,500 Nano...

What's your $2,500 revolution...