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The business world - as it relates to strategy and human capital.

I see the Future...

Thursday, December 04, 2008





Ok, I don't, but the U.S. Institute for Corporate Productivity does, and I read their report on how business cultures could look in 2018.

Their findings? Well, according to their research (Source: The Globe and Mail), they see the following themes coming to the forefront over the next 10 years:

  • Going digital: Companies will become more plugged in and more geographically diverse.
  • Branding: Companies will seek to carve out individual identities amid growing global competition.
  • Measuring: Companies will have closer ways to keep tabs on corporate culture.
  • Getting friendlier: Evidence is mounting that "healthier" workplaces, based on respect and co-operation, spark higher productivity and better market performance.
  • Getting sustainable: More organizations will adopt green values as pollution levels rise, the population grows and natural resources dwindle.
My suggestion, don't wait 10 years to start adopting these principles. Start now, be ahead of the curve, and more than likely you'll still be around in 2018, as a leader in your industry.