For every purse and purpose
Tuesday, April 29, 2008
I started to notice a scarry parallel.. between Loblaws and GM. I was reminded of Alfred Sloan's famous quote:
"A car for every purse and purpose."
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No Frills ~ Valu-Mart ~ Fortinos ~ Great Canadian Superstore ~ Loblaws ~ and now Loblaw Great Food
Sound familiar?
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Chevrolet ~ Pontiac ~ Oldsmobile ~ Buik ~ Cadillac
The principle is great, until the brands start to swell, and consumers are left with too many overlaps, and a blurred brand.
You can buy high end Pontiacs with GM, and Fresh Fish at No Frills.
Huge pallets of Wal*Mart-esque discounts at the Superstore, and the disaster Cadillac Caterra.
If the brands are that blurry, how much clarity can there be in the Leadership Teams at either company?
Well.. I guess the lack of clarity finally came to a head at Loblaws.. let's hope the smoke cleared as they opened the door...