We've seen some pretty big shifts in the media sector lately. With the Tribune company filing for bankruptcy not too long ago. Readership is also down significantly at major publications across the US... What are publications doing to innovate?
Ever heard of E-paper?
Neat idea? Well if you're in the publication industry, you better get on it quickly. Esquire magazine already launched their October edition with an E-paper cover, featuring changing and flickering text. A flashy advertisement for Ford also appeared on the inside cover.
We'll see who survives the slump in print media... Likely the survivors will be those publications that are two steps ahead of everybody else with innovations such as these.
... and isn't it surprising that Ford was the first to snag an advertising spot in an e-paper magazine? Maybe they're on to something? They're definitely the healthiest of the Big Three right now - arguably the only one that may survive without a bailout.... thanks to a forward looking management team who prepared for the worst.
Their findings? Well, according to their research (Source: The Globe and Mail), they see the following themes coming to the forefront over the next 10 years:
Going digital: Companies will become more plugged in and more geographically diverse.
Branding: Companies will seek to carve out individual identities amid growing global competition.
Measuring: Companies will have closer ways to keep tabs on corporate culture.
Getting friendlier: Evidence is mounting that "healthier" workplaces, based on respect and co-operation, spark higher productivity and better market performance.
Getting sustainable: More organizations will adopt green values as pollution levels rise, the population grows and natural resources dwindle.
My suggestion, don't wait 10 years to start adopting these principles. Start now, be ahead of the curve, and more than likely you'll still be around in 2018, as a leader in your industry.
The business world - as it relates to strategy and human capital.
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