Ebay is for the aged...
Thursday, July 30, 2009

As there are some signs of life in the global economies, the interesting thing to be on the look out for is how companies are doing things to get ahead of their competition.
In recent example is Morgan Stanley's UK offices, using the power of one of their interns to generate research on how teenagers consume the media. Finishing part is that when looking for data on teenagers. They didn't do the usual approach, namely getting a 35-year-old researcher to conduct the data. They decided to take a different approach in this case to severe teenagers. They took one of their interns asked them to provide a report. The interesting part is Matthew Robson their superstar intern is only 15 years old.
As turns out, having people deep inside the demographic provider information allows information to be far more rich far more robust and far more accurate to that point. Morgan Stanley's UK office has been inundated with requests from CEOs and organizations all over Europe asking for the information in the report, and asking to speak with Matt Robson.in fact, the most popular reach and reports Morgan Stanley was put out in recent history. To wit, it's being blogged about in Canada.
This is one example of the interesting things are about in the next couple months as the economy rebounds, and companies start to do new, bold and unique things that have never been done before.
What are some of his findings, well;
- Twitter is useless
- eBay is for old people (who have credit cards)
- Sony Ericsson phones are the phones of choice, and
- Teenagers don't read newspapers
Click here to read Robson's report.