Leveraging the Canada Brand

Canada occupies a unique space in the minds of people around the world. We enjoy a positive, fresh and fair image on the international stage, quite distinct from the brash bravado of the Americans, the taciturn reserve of the British, the mystical secrecy of the Japanese and the stiff formality of the Germans. This image, our national “brand”, should provide us a natural advantage when it comes to applying transformational leadership techniques to help boost our global business profile, accelerate our global growth and leverage our brand internationally.

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